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In 1927, during a decade of tremendous cultural shifts and progressive thinking, Brown Shoe launched a women’s footwear line with the radical idea of combining current fashion with comfort features. Naturalizer became one of the first shoe brands that women could turn to for feminine style they coveted and comfort they thought was impossible to attain. The recent suffrage movement had provided women with new-found freedoms and, as hemlines became shorter and shoes became the focus of fashion, Naturalizer symbolized what modern women had achieved. Naturalizer honors the brand’s original promise to deliver feminine, stylish, comfortable shoes in a manner that is relevant to the busy lifestyle of today’s woman.

With rich leathers, soft suedes and unique details, Naturalizer footwear captures the essence of modern femininity…whether that means taking a leisurely walk in velvet ballet flats, or running a board meeting in black leather pumps.

Backed by research from our “Style & Trend” experts, the Naturalizer line interprets the latest trends in ways our customers want to wear them. Women will see the influence of current fashion, blended with the enduring style they’ve come to expect from Naturalizer.

Naturalizer was dubbed “the shoe with the beautiful fit” by advertising guru Leo Burnett in the 1940s. Today’s Naturalizer shoes still have a beautiful fit, and are comfortable enough to wear throughout the day.

Naturalizer’s fresh, unpretentious designs are a smooth fit with your wardrobe, your life and your own unique style. Naturalizer. We promise style that makes you look good and feel good – always.

brown shoe

Brown Shoe (NYSE: BWS) is a $2.3 billion footwear company with global operations. The company operates the 900+ store Famous Footwear chain as well as Naturalizer stores in the U.S. and Canada, FX LaSalle stores in Canada and Shoes.com, the Company’s e-commerce subsidiary. Brown Shoe also owns and licenses leading footwear brands including Naturalizer, LifeStride, Franco Sarto, Via Spiga, Dr. Scholl’s, Etienne Aigner and Carlos by Carlos Santana. More information about Brown Shoe is available on the company’s web site, www.brownshoe.com .

contact us

Naturalizer Division
Brown Shoe Company
8300 Maryland Avenue
St. Louis, MO 63105
1-866-746-3748 from U.S
or e-mail us

work with us

Share our passion for fashion!
We are looking for shoe enthusiasts who
>Love shoes
>Love hands-on selling
>Want to represent the Naturalizer brand
>Have a desire to work in a retail, sales-driven environment

Visit the Brown Shoe Career Center today.